![]() Second, a lot of designers simply don’t know how bad website performance is getting, how much images are to blame and how it affects the user experience and revenue. This combined with assumptions of who’s doing what is a terrible combination.įor example: Who should compress images? The designers choosing them or the developers uploading them? Shouldn’t the content management system (CMS) for the website compress the images automatically? I think there are three main reasons why images on websites are being handled so poorly.įirst, it can be difficult to tell where designers’ responsibilities end and where developers’ responsibilities start when it comes to designing and developing websites. Slower mobile pages, less conversion: /mLuXLwhrfz- Luke Wroblewski November 9, 2017Īs you can see, poor performance is likely to result in a poor user experience and financial losses. Luke Wroblewski presents harsh statistics when it comes the negative effects of poor performance. When arguing for the importance of good performance, it’s easy to find supporting research.Ĥ0 % of users and 53 % of users on mobile devices leave a website that takes more than three seconds to load according to AMP Project and Kissmetrics. On Februimages stood for ~49.3 % of the weight of an average website. Video stands for a large part of a website’s weight today compared to a few years ago, but the largest contributor to the total weight is still images. Websites have become 373,8 % heavier during the last six years. Six years earlier (February 15, 2012), the average website used to weigh 986 KB. ![]() According to data from, the average website weighed 3686 KB on February 15, 2018. Websites keep getting heavier and heavier. Since poor performance is so tightly linked to decreased revenue and dissatisfied users, we designers must take more responsibility for website images. ![]() Today, images stand for about 50 % of a website’s total weight. Hey designers, take more responsibility for website images! ![]()
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